A job that at first was only the execution of a few business cards, rapidly became a totally rebrand. With several years of experience in Osteopathy field, the brand needed a push to distinguish itself from the competition, with graphic coherence and a clever communication.
The choice of colors are a representation of the temperatures by which the body passes through during the therapies. The mix of both streams, the pink for heat, and the blue for cold, results in the prevailing color, the purple. This was chosen as the main color once it portrays the moment when the pacient is in the therapeutical process.
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